Privacy policy

PRIVACY POLICY

Effective Date: 1/4/2026

This Privacy Policy describes how Alphavikings ehf. collects, uses, stores, and protects your personal information when you visit alphavikings.is, purchase our products or services, create an account, use our app, or otherwise interact with us.

1. Company Information

Alphavikings ehf.
Daggarvöllum 6A
221 Hafnarfjörður
Iceland

Personal Contact: asgeir@alphavikings.is
Support: help@alphavikings.is
Phone: 6123535

2. Information We Collect

We may collect the following personal information:

Name
Email address
Billing address
Payment-related information
Phone number
Purchase history
Account details
Fitness or nutrition information you choose to provide
Technical information such as IP address, browser type, device type, and website usage data

3. How We Use Your Information

We may use your information to:

Process orders and payments
Deliver digital products and services
Provide coaching, fitness plans, meal plans, and app access
Communicate with you regarding your orders or account
Respond to support requests
Improve our website, services, and customer experience
Send service-related messages
Send marketing communications where permitted by law or where you have consented

4. Legal Basis for Processing

Where applicable under Icelandic and European data protection law, we process personal data on one or more of the following legal bases:

Performance of a contract
Compliance with legal obligations
Our legitimate business interests
Your consent, where required

5. Payments

Payments may be processed through third-party payment providers. We do not store full payment card details on our own servers unless explicitly stated. Payment processors handle payment data according to their own privacy and security practices.

6. Sharing of Information

We may share your information with trusted third parties when necessary to operate our business, including:

Shopify
Payment processors
Email service providers
App and hosting providers
Analytics providers
Professional advisers where necessary
Authorities where required by law

We do not sell your personal information to third parties.

7. Data Retention

We retain personal information for as long as necessary to provide our services, fulfill contractual and legal obligations, resolve disputes, and enforce our agreements.

8. Cookies and Analytics

Our website may use cookies and similar technologies to improve functionality, analyze traffic, remember preferences, and support marketing.

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

9. Your Rights

Depending on applicable law, you may have the right to:

Access your personal data
Request correction of inaccurate information
Request deletion of your personal data
Request restriction of processing
Object to certain processing
Request data portability
Withdraw consent where processing is based on consent
Lodge a complaint with a data protection authority

To exercise your rights, contact us at help@alphavikings.is or asgeir@alphavikings.is.

10. Data Security

We take reasonable technical and organizational measures to protect your personal data. However, no online transmission or storage system can be guaranteed to be completely secure.

11. International Transfers

Your information may be processed or stored outside Iceland or the European Economic Area through third-party providers. Where required, we take reasonable steps to ensure appropriate safeguards are in place.

12. Children

Our services are not intended for children under 18 without parental or guardian involvement. We do not knowingly collect personal information from children in violation of applicable law.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised effective date.

14. Contact

If you have questions about this Privacy Policy or your personal data, contact: