Born in the North. Built for the World
AlphaVikings ehf was forged in the lava fields of Hafnarfjörður, Iceland. We live in a land defined by its harsh environment. The wind, the cold, and the dark winters do not allow for weakness. In the North, physical capability has never been about vanity—it has always been about survival. Today, the battle has changed, but the principles remain. We founded AlphaVikings to bring that ancient discipline into the modern world. The Problem with Modern Fitness We looked at the fitness industry and saw a sea of mediocrity. Generic PDF templates, influencers selling "quick fixes," and apps that treat you like a number. We built AlphaVikings to destroy that model. Ancient Grit. Modern Science. We believe that true strength is the result of hard work applied intelligently. We don't guess. We utilize the world’s most advanced coaching technology to track your data, monitor your recovery, and optimize your nutrition. Whether you are training in a garage in Reykjavík or a commercial gym in New York, our mission is to give you the tools, the strategy, and the accountability to reach your genetic potential. Our Promise to You We will not do the work for you. We will not lie to you. But if you are willing to show up, we will provide the map, the compass, and the sword. Welcome to the Tribe.
Our Mission
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Why choose us?
Progression
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Workout
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Nutrition
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Self Defence
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Expert Trainer
Richard Steele
AlphaVikings ehf was forged in the lava fields of Hafnarfjörður, Iceland.
We live in a land defined by its harsh environment. The wind, the cold, and the dark winters do not allow for weakness. In the North, physical capability has never been about vanity—it has always been about survival.
Today, the battle has changed, but the principles remain. We founded AlphaVikings to bring that ancient discipline into the modern world.
The Problem with Modern Fitness We looked at the fitness industry and saw a sea of mediocrity. Generic PDF templates, influencers selling "quick fixes," and apps that treat you like a number.
We built AlphaVikings to destroy that model.